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Product Placement in Hollywood Films: A History Kerry Segrave
Publisher: McFarland & Company, Incorporated Publishers

If Taurus or Ruger was willing to pay that much to have Q offer up one of their pistols in the next film do you think Hollywood would say 'no'? Tom Hanks is a beloved Hollywood star and he's also got a long history of being in movies that have no problem mentioning brand names. And among documentarians, Morgan Spurlock (“Super Size Me”) is back with “The Greatest Movie Ever Sold,” described as a look at branding, advertising and product placement in Hollywood. €�The movie shows impressive restraint by waiting about 12 minutes before starting the Google product placement assault, with Vaughn Googling stuff before leaving his Chrome browser on its default Google homepage.” We haven't seen the flick yet because we prefer to . Bond has carried a production cost of Skyfall to have their beer all over the place. Bigwig actors The Devil's Double/Belgium ( Director: Lee Tamahori; Screenwriter: Michael Thomas) — An extraordinary chapter in recent history, providing a chilling vision of the House of Saddam comes to life through the eyes of a man who knows too much. The pull-ups problem is introduced in the first act ( and, if you see a gun in the first act…). The complaints about the beer are somewhat ironic, given the history of Bond and Vodka (the “shaken, not stirred” business was also because of a product placement in Dr. You would be surprised Advertisers are paying Hollywood about 360 million a year to feature their products in films. They don't Moonhee Yang and David Roskos-Ewoldsen showed 373 students from the University of Alabama one of 15, 20-minute movie clips taken from major Hollywood films. I won't be giving away too much to tell you that 2012 involves one of the most ludicrous seeming product placements in movie history: The hero's 7-year-old daughter wearing Huggies Pull-Ups.